Faculty of Economics
University of Belgrade
After almost 10 years, the Faculty of Economics in Belgrade decided to redesign the old logo and make a new, more minimal and modern evolution of the original design. The new design uses only 8 dots, instead of the original 441, but keeps the same visual language and adds a hidden letter F and letter E in the 8 dots. The dotted network is designed for dynamic identity application in other visual brand elements, such as print designs, souvenirs and Faculty Centres logos. The colours and fonts have been carefully selected to maintain a link with the old logo but give it a contemporary touch and represent a modern, forward-thinking institution that strongly values its long heritage and tradition.