Packaging design and bottle redesign for Italian Grappa Nardini
Our goal was to create a Grappa-lifestyle through its new design. The new bottle, applied graphics and packaging bring Nardini a new image on the market and in the consumer aspect. It bonds the traditional icon of the brand with a modern appearance. We accentuated features such as pure and minimal forms and graphics. The brands current image is based on a long tradition, lacks of updated appeal on today’s market needs eye-catching products. We aim to use Nardini’s traditional elements within a contemporary outfit. A slight reshape of the bottle gives a slender look to a classic volume and the logo on the bottom gives the bottle a permanent recognition feature. As a drink that wants to be put on shelves along with precious beverages, it needs attractive packaging. Our “bottle-skin” is cheap, recyclable, uses an industrial material and gives efficient protection to the bottle.